Build a brand
worth belonging to

Building the strategic backbone for founder-led brands that need to be felt, seen, and remembered.

Building the strategic backbone for founder-led brands that need to be felt, seen, and remembered.

Building the strategic backbone for founder-led brands that need to be felt, seen, and remembered.

Get a free Narrative Audit

Build a brand
worth belonging to

Build a brand
worth belonging to

Find what’s true
Give it a spine
Build the world

Find what’s true
Give it a spine
Build the world

Find the real story under the noise and turn it into a system your team can actually use.

Find the real story under the noise and turn it into a system your team can actually use.

Find the real story under the noise and turn it into a system your team can actually use.

I build strategic, narrative-led brands for founders who need to stop blending in. I find the gap and build the bridge, so your brand becomes clear, consistent, and grounded in what makes you unmistakable.

Making things feel less like walking through chaos
and finally like true forward momentum.

I build strategic, narrative-led brands for founders who need to stop blending in. I find the gap and build the bridge, so your brand becomes clear, consistent, and grounded in what makes you unmistakable.

Making things feel less like walking through chaos
and finally like true forward momentum.

I build strategic, narrative-led brands for founders who need to stop blending in. I find the gap and build the bridge, so your brand becomes clear, consistent, and grounded in what makes you unmistakable.

Making things feel less like walking through chaos and finally like true forward momentum.

Staying where you are has a cost.
What got you here won’t get you there.

Staying where you are has a cost.
What got you here won’t get you there.

You improvise on every call.

You tell your story differently every time.

You wonder whether your content is actually working.

And you watch your people scroll on past.

Frustrating, isn’t it?

You've defined what you do. Now let's define who you are.

The Methodology

The Methodology

Excavate

We dig beneath the surface to find the signal: story, audience, and the difference already living inside your business.

We dig beneath the surface to find the signal: story, audience, and the difference already living inside your business.

Define

We translate raw material into a narrative spine: your positioning, voice, and strategic direction.

Build

We turn the strategy into a recognisable brand identity and a system built to hold together everywhere it shows up.

Worlds I've helped forge

A brand refresh that stood up through rapid growth

An animation studio entered a period of growth, tripling their headcount and launching two more global studios. They needed to operationalise the brand to hold up everywhere it showed up.

Visual Identity
Brand Guidelines
Governance

A visual identity that lifted interest in a luxury-education leader

A luxury leader in hospitality needed a brand new identity for its Art of Luxury Leadership programme that matched its standing as a global authority in luxury education.

Visual Identity
Art Direction
Activation

Finding the thread:
How olo bottega found its own story

How can I run a brand studio without running my methodology through my own brand first? The task, translate my passion for world building and branding into an immersive brand world.

Visual Identity
Brand Strategy
Naming

A brand refresh that stood up through rapid growth

An animation studio entered a period of growth, tripling their headcount and launching two more global studios. They needed to operationalise the brand to hold up everywhere it showed up.

Visual Identity
Brand Guidelines
Governance

A brand refresh that stood up through rapid growth

An animation studio entered a period of growth, tripling their headcount and launching two more global studios. They needed to operationalise the brand to hold up everywhere it showed up.

Visual Identity
Brand Guidelines
Governance

Where to start

Using narrative structure from the world of story, we find the villain you are up against,
the point of view that sets you apart, and the thread that ties it all together.


An overview of where your brand stands

Narrative Audit

A short overview of this offer.

A strategic deep dive into your current brand, where things work, and where things are drifting.

What I look for:

  • Your story and your position: Do you have a clear enemy, can you articulate why you are different?

  • Messaging and voice: Does your story hold together everywhere you say it?

  • Visual identity: Does the brand match who you've become?

  • Brand experience touchpoints: Where your audience meets you and how they currently get in

  • Social media: How you are currently utilising social media and whether your messaging is consistent.

When you are clear about where you stand, you can then move forward grounded in insight, rather than guessing.

An overview of where your brand stands

Narrative Audit

A short overview of this offer.

A strategic deep dive into your current brand, where things work, and where things are drifting.

What I look for:

  • Your story and your position: Do you have a clear enemy, can you articulate why you are different?

  • Messaging and voice: Does your story hold together everywhere you say it?

  • Visual identity: Does the brand match who you've become?

  • Brand experience touchpoints: Where your audience meets you and how they currently get in

  • Social media: How you are currently utilising social media and whether your messaging is consistent.

When you are clear about where you stand, you can then move forward grounded in insight, rather than guessing.

Brand & Narrative Strategy

Brand Compass

A short overview of this offer.

The Compass is the blueprint that gets your brand moving.

This typically includes:

  • Excavation sessions and workshops

  • Bounded category research through COBRA and SBREC

  • Defining your narrative spine, your point of view, and the thing you stand against

  • The messaging framework, the foundational pillars, voice and personality that make you, you

  • Top-line social media strategy using the TOFU, MOFU, BOFU breakdown

  • Naming and Naming analysis

You’ll leave with a compounding brand foundation that’s easier to run with, trust, remember, and build on.

When your brand is unmistakably yours and people understand exactly what you uniquely offer, they stop comparing you on price, because there's nothing to compare you to.

Brand & Narrative Strategy

Brand Compass

A short overview of this offer.

The Compass is the blueprint that gets your brand moving.

This typically includes:

  • Excavation sessions and workshops

  • Bounded category research through COBRA and SBREC

  • Defining your narrative spine, your point of view, and the thing you stand against

  • The messaging framework, the foundational pillars, voice and personality that make you, you

  • Top-line social media strategy using the TOFU, MOFU, BOFU breakdown

  • Naming and Naming analysis

You’ll leave with a compounding brand foundation that’s easier to run with, trust, remember, and build on.

When your brand is unmistakably yours and people understand exactly what you uniquely offer, they stop comparing you on price, because there's nothing to compare you to.

The complete brand world

Brand System

A short overview of this offer.

We take the strategy and build it into a complete, coherent brand world.

Everything in the Compass, plus:

  • The visual world, a complete visual identity and expression system

  • Key templates, for your priority touchpoints

  • Governance, brand kit, an activation toolkit, and your brand hub set up.

You’ll leave with a brand that runs without bottlenecks and attracts the people who stay for the long haul.

I only take on a limited number of System projects a quarter.

The complete brand world

Brand System

A short overview of this offer.

We take the strategy and build it into a complete, coherent brand world.

Everything in the Compass, plus:

  • The visual world, a complete visual identity and expression system

  • Key templates, for your priority touchpoints

  • Governance, brand kit, an activation toolkit, and your brand hub set up.

You’ll leave with a brand that runs without bottlenecks and attracts the people who stay for the long haul.

I only take on a limited number of System projects a quarter.

How I work

How I work

Courage

I’m here to champion your weird and make it safe to say the unpolished thing.

Connection

No to commodity. Yes to community. Find the people who belong with you.

Craft

Every layer is built methodically to be practical, usable, and sustainable.

Conviction

Giving you clarity to stand up straight and be true to what you believe in.

olo who?

I'm Crystal Nunn, founder of olo bottega, a narrative-led brand strategy and design studio based in London.

As someone with AuDHD, I have the mind of a scientist and the heart of an artist. Sitting in boxes was never an option. I am equally fascinated with the mechanics of how things work, and the craft of how things are built.

I help vision-led founders turn the strange, specific, emotionally charged truth of their work into brands people can understand, remember, trust, and belong to.

I've spent the last 15 years in design, art direction and brand, with years spent alongside worldbuilders in film and animation, building my own methodology from painstakingly studying what makes stories resonate with audiences.

I built olo bottega precisely for the brands that have real depth and need help articulating what they do, and more importantly, why they do it.

What does olo bottega mean?

A mix of Finnish (olo) and Italian (bottega) that translates to "workshop of feeling".

Fun fact

In 2025, scientists at Berkeley discovered an invisible colour that could only be seen under specific conditions. They named it "olo", from the binary "010", a nod to the biology of the eye: of your three colour cones, only the middle one is triggered, which never happens in everyday sight. A highly saturated blue-green. This is why olo has a home in my own colour palette.

Happy Collaborators

  • Crystal has a brilliant understanding of brand identity which she has applied to the branding of Jellyfish as a company and to our individual productions. Highly recommended!

    Tom Brass

    Director, Jellyfish Pictures

  • If you're looking to give your company a professional brand then Crystal is the one you want pulling it all together and releasing out into the world.

    Edward Smith

    Business Development Manager, RD Studios

  • Crystal brings a rare combination of thoughtfulness, curiosity, and genuine advocacy. She's someone who elevates the room, creatively and culturally. I’d happily work with her again.

    Simon Devereux

    Director of Talent, Framestore

The Swallow’s Nest

Worldbuilding notes for founders who refuse to blend in.

No spam, just strategic insights and lessons sent once a quarter.

Questions you may be asking

Questions you may be asking

What’s the difference between the Compass and the System?

How much does it cost?

How do I know if I’m ready?

Where do I start?

How involved do I need to be?

Are you neuroinclusive?

Ready to build a brand
worth belonging to?

You’ve proven your business, it’s now time to create a branded world that attracts the right people, the ones who will stay with you for the long haul.

Services
Work
About
Contact
Privacy Policy

© 2026 olo bottega

Services
Work
About
Contact
Privacy Policy

© 2026 olo bottega

Services
Work
About
Contact
Privacy Policy

© 2026 olo bottega