You tell your story differently every time, because you've never quite pinned it down.
So you post more, hoping it clicks. It doesn't. You watch your people scroll straight past, and you tell yourself it's the algorithm.
But the quieter thought has started creeping in: maybe it's you. Maybe you're not as good as you thought.
Frustrating, isn’t it?
It's not you. It's the translation, the gap between the thing in your head and the thing that reaches the world.
You've defined what you do. Now let's define who you are.
Worlds I've helped forge
Establishing authority in a competitive market
A luxury leader in hospitality needed a brand new identity for its Art of Luxury Leadership programme that matched its standing as a global authority in luxury education.
Visual Identity
Brand Activation
Where to start
A LOOK AT WHERE YOUR BRAND STANDS
Narrative Audit
A strategic deep dive into your current brand, where things work, where things are drifting, and the core narrative gap.
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Brand & Narrative Strategy
Brand Compass
The Compass is the blueprint that gets your brand moving.
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The complete brand world
Brand System
We take the strategy and build it into a complete, coherent brand world.
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I only take on a limited number of System projects a quarter.
Courage
I’m here to champion your weird and make it safe to say the unpolished thing.
Connection
No to commodity. Yes to community. Find the people who belong with you.
Craft
Every layer is built methodically to be practical, usable, and sustainable.
Conviction
Giving you clarity to stand up straight and be true to what you believe in.
olo who?
I'm Crystal Nunn, founder of olo bottega, a narrative-led brand strategy and design studio based in London.
As someone with AuDHD, I have the mind of a scientist and the heart of an artist. Sitting in boxes was never an option. I am equally fascinated with the mechanics of how things work, and the craft of how things are built.
I help vision-led founders turn the strange, specific, emotionally charged truth of their work into brands people can understand, remember, trust, and belong to.
I've spent the last 15 years in design, art direction and brand, with years spent alongside worldbuilders in film and animation, building my own methodology from painstakingly studying what makes stories resonate with audiences.
I built olo bottega precisely for the brands that have real depth and need help articulating what they do, and more importantly, why they do it.
What does olo bottega mean and what's the deal with the swallows?
olo bottega is a mix of Finnish (olo) and Italian (bottega) that translates to "workshop of feeling".
The swallow is famed for always returning to the same nest after migration. What better analogy for building brands worth belonging to?
Fun fact
In 2025, scientists at Berkeley discovered an invisible colour that could only be seen under specific conditions. They named it "olo", from the binary "010", a nod to the biology of the eye: of your three colour cones, only the middle one is triggered, which never happens in everyday sight. A highly saturated blue-green. This is why olo has a home in my own colour palette.
Happy Collaborators
Crystal has a brilliant understanding of brand identity which she has applied to the branding of Jellyfish as a company and to our individual productions. Highly recommended!
Tom Brass
Director, Jellyfish Pictures
If you're looking to give your company a professional brand then Crystal is the one you want pulling it all together and releasing out into the world.
Edward Smith
Business Development Manager, RD Studios
Crystal brings a rare combination of thoughtfulness, curiosity, and genuine advocacy. She's someone who elevates the room, creatively and culturally. I’d happily work with her again.
Simon Devereux
Director of Talent, Framestore
The Swallow’s Nest
Worldbuilding notes for founders who refuse to blend in.
No spam, just strategic insights and lessons sent once a quarter.
What’s the difference between the Compass and the System?
How do I know if I’m ready?
Where do I start?
How involved do I need to be?
Are you neuroinclusive?
Ready to build a brand
worth belonging to?
You’ve proven your business, it’s now time to create a branded world that attracts the right people, the ones who will stay with you for the long haul.